Week 1 Analysis Discussions: Digital Presence SWOT Analysis

The purpose of this assignment was to analyze my presence on social media. Above you are able to view my "SWOT" analysis mind map. Below you can access the three social media sites I used for this analysis. 

Lauren Benzo's LinkedIn Account

Lauren Benzo's Twitter Account

Lauren Benzo's Facebook Account

Week 1 Practice: Skills and Keywords Mind Map

For this activity I had to create a mind map that consisted of skills and keywords that were specific for the media industry. I can say after making this map, I actually realized that I have concurred a great amount of challenges over the past couple of years in my life. Take a look in the image above. Click on the image to zoom in, if needed.

Week 1 Exploration: What Can I Do With My Degree

This assignment was meant to help educate ourselves on what we can do with our degrees. It was quite educational as I learned about websites and resources that are available to me. I also found 2 organizations that I plan to join. You can access my presentation here. I hope you enjoy. 

Lauren Benzo's MCBS MultiMedia Video

As a MCBS student, I have taken classes each month that prepared me to take my place in the media communications industry. The activities that I have engaged in, has given me such a strong foundation of media skills and knowledge.

In this activity, I had to create a MultiMedia Video story about my journey through the MCBS Program. This video absolutely demonstrates the best practices in media asset creation, with particular attention devoted to the crafting of an engaging story, the inclusion of high quality audiovisual assets and observance of copyright considerations.

I hope you all enjoy.

Week 4 Reflection: RISE Self-Evaluation

For this assignment, I has to do a RISE Self Evaluation. In this video, I had to revisit my past activities that I finished for this class and how the class influenced me. Please enjoy.

Week 4 Reflection: RISE Peer Review

For this assignment, I had to review one of my peer's business plan. I had the pleasure to review Julia's business plan for "Revolt Media Group". I hope you all enjoy.

Julia's Week 3 Project: Finalized Business Plan

Good Evening Julia,

I just finished going over your business plan for Revolt Media Group, and I will say that I was not only delighted to review it, but I was also very impressed. I related to your idea because I have a background in radio, and I deeply agree that there aren’t many shows that cater to the average young adult. I also enjoy the fact that you are doing it in New York. Hopefully one day you may hire me as an personality. I would also like to point out that your target market is perfect. Being honest, listening to Power 105 or Hot 97 is like “blah” these days, I can tell that you plan on adding some type of variety to your company than what Emmis or Clear Channel only approves their stations to play.

To inquire, I would say instead of waiting for your fan base to out beat Apple/Beats or Sirius, I would try to link with a program director that is established in their company and inquire about having a slot. When I stated radio, I worked on Invasion Radio on a web site, and my boss at the time met with some heads at Sirius and we were able to not only do the show on the web but we were also able to do it on Sirius. It’s like the same thing Kay Slay does. Wednesdays on Shade 45 and Thursdays on Hot 97. It’s a great way to cross promote your brand and to break down barriers to lay down your foundation a little quicker.

If you are seeking personalities that are not only going to bring you listeners but also advertisement, I would suggest looking into bloggers that work for 2DopeBoyz, JackThriller, AllHipHop, Complex, and other sites. When you are getting people like that that already has a great fan base and viral outlet, this will help in the long run, because your brand is promoting them, and their brand will promote yours. One hand washes the other… while both hands wash the face together.

Other than that, I really enjoyed your business plan. You really did your research and gave everyone an in depth example of what it takes to start a business. Remember, when you make it big, I hope you have a personality position for me. Until then have a great month and see you again soon!!

Best,

Lauren Benzo

Week 3 Project: Finalized Business Plan

Over the past few weeks, I have constructed the contents of what would be the business plan for my production company "D.Y.M.E. Productions". Here is the finished product. I hope you enjoy.