MCBS Portfolio Project Submission: "What If....." Save Our Animals WK3 Project Revision
Star Rating Sought:
1 Star Approval Rating
Project Description:
This project was made as a revision during my "Media Psychology" Course. I chose to return my focus back to the “Show Don’t Tell”
project. I wanted to come back to this project because not only did I receive a
good grade, but I also received great feedback from my instructor and fellow
peer.
Where it comes from Iris feedback, I took the
fact that had that received the highest level of engagement to with here, which
was the “4 to 5 million animals die each". I wanted to switch that around because I see that this truly
got to the primal region of her brain. I know that she wanted me to add a
little personal story to this video, and went ahead and added more of a
personal story that more facts because I learned that “factual” information
really isn’t that effective, when you want to gain the audience attention.
I have learned that when you are using Neuromarketing, you
are working the emotions of the audience, and this gives off a greater
encounter with the “thinking” region of the brain. This is why I chose the
images for this project. Also with using
effective headlines at the end of the video, I understand that is affected the
“thinking” region because it would persuade the audience to take action and
want to help animals.
During the last two weeks of this course, especially during my lunch
breaks at work or even sitting at the hospital with my father, I went back to
videos and articles that we receive in the content focus materials. I really
want to get the most I can get out of this class because I want my experience
in this class to progress in the future, especially if I am presenting projects
to potential bosses and investors. The revision and also
description made it known that I did learn a countless amount of information
and I do plan on using these skills in the future with my career.
Link to Deliverable:
Feedback Received:
She insisted that this revision made such a big difference- not only because of my puppy that she felt was so cute, but because it was such a personal message in my video. She also stated that one simple rule to keep in mind would be that, " we are not logical processors, we like to think we are, but we make most of our decisions out of emotion." She told me to remember that in the future in order to get a much wider audience. She also enjoyed the changes and in the face of everything that was going on last month, she was impressed that I got everything done. She gave me a A+ for this assignment and I am very proud of this project. keep
Resources Utilized:
Personal photos, IMovie, Script written by myself, Without Rhyme or Reason by Rhodes & Pelfrey from Westar Music.and Youtube.
