Friday, May 15, 2015

MCBS Portfolio Project Submission

MCBS Portfolio Project Submission:  "What If....." Save Our Animals WK3 Project Revision

Star Rating Sought: 

1 Star Approval Rating 

Project Description: 

This project was made as a revision during my "Media Psychology" Course. I chose to return my focus back to the “Show Don’t Tell” project. I wanted to come back to this project because not only did I receive a good grade, but I also received great feedback from my instructor and fellow peer. 

Where it comes from Iris feedback, I took the fact that had that received the highest level of engagement to with here, which was the “4 to 5 million animals die each". I wanted to switch that around because I see that this truly got to the primal region of her brain. I know that she wanted me to add a little personal story to this video, and went ahead and added more of a personal story that more facts because I learned that “factual” information really isn’t that effective, when you want to gain the audience attention.


I have learned that when you are using Neuromarketing, you are working the emotions of the audience, and this gives off a greater encounter with the “thinking” region of the brain. This is why I chose the images for this project.  Also with using effective headlines at the end of the video, I understand that is affected the “thinking” region because it would persuade the audience to take action and want to help animals.

During the last two weeks of this course, especially during my lunch breaks at work or even sitting at the hospital with my father, I went back to videos and articles that we receive in the content focus materials. I really want to get the most I can get out of this class because I want my experience in this class to progress in the future, especially if I am presenting projects to potential bosses and investors. The revision and also description made it known that I did learn a countless amount of information and I do plan on using these skills in the future with my career. 



Link to Deliverable:


Feedback Received: 
She insisted that this revision made such a big difference- not only because of my puppy that she felt was so cute, but because it was such a personal message in my video. She also stated that one simple rule to keep in mind would be that, " we are not logical processors, we like to think we are, but we make most of our decisions out of emotion." She told me to remember that in the future in order to get a much wider audience. She also enjoyed the changes and in the face of everything that was going on last month, she was impressed that I got everything done. She gave me a A+ for this assignment and I am very proud of this project. keep

Resources Utilized:

Personal photos, IMovie, Script written by myself,  Without Rhyme or Reason  by Rhodes & Pelfrey from Westar Music.and Youtube. 

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