Holy Magdalena Cupcake Express
Mission Statement:
The website for Holy-Magdalena Cupcake Express aims to attract people
who love cupcakes and are willing to travel to the vendor's rotating locations
in the city of Petaluma. The website will feature the primary colors within the
client’s logo, including crimson, charcoal grey, black and white. The website’s
home page will display “5 Daily Flavors” and easy access to the menu, pricing
and locations.
Target Audience Characteristics:
Fellow Local Business Owners, Mothers, Middle Class, Artisan, Hipsters,
Children, Travelers, People That Love Sweets.
Target Audience Profile:
The target audience of this website would be local business owners that
are willing to support others and their brand. Mothers that may have to attend a
PTA meeting, yet is so busy with house chores/work that she doesn’t have time
to bake. The middle class worker that is walking on his lunch break wanting
something more than a “Snicker” bar from the vending machine. The Artisan that is impressed with crafty
sugary goodness. The Hipster that loves gluten-free and vegan sweets. The children that loves being a kid, licking
cupcake frosting off the tip of their nose. The person that is on the go, yet
will always have time for something to satisfy their sweet tooth.
Ideal Visitor Description:
The ideal visitor will use this website as a viral
connector between themselves and the brand. The visitor uses this site to be
aware of the edible goodies, the location of where the truck will be located in
“real-time”, and the brand itself…In a simple yet alluring way.
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