ATE Week 1 Exploration

In the Week 1 Exploration, I had to examine the three levels of design within real-world media (Visceral Design, Behavioral Design, and Reflective Design). Here is my focus on these examples of print advertising.

Visceral Design:  http://www.welovead.com/en/works/details/4ddEilqA

You see a dog. When you think of driving in the car with your dog, you think safety. When you look deep into the picture, you see a Mercedes-Benz driving a safe distance behind a semi-truck on a bridge over beautiful blue water. Distronic Plus Technology is a driving system that helps drivers automatically drive safe distance from other cars and will even help avoid accidents. This campaign is drawing potential buyers with this image that is saying, “Do you love safe luxury? Buy me!”

Behavioral Design: http://www.welovead.com/en/works/details/b13Ejsxv

I love this image of the horses running down the highway during a cold, snowy, icey, winter day. Yet, through the dark clouds, you see sunlight guiding the horses to safety. This image is showing off an innovative feature that Mercedes-Benz provide to the customers.  It is horsepower with a 4Matic, four-wheel drive with ETS. Imagine driving 50 miles per hour down a icy slop and your traction is perfection. Any consumer of any type of vehicle would want this special feature on their car.

Reflective Design: http://www.welovead.com/en/works/details/75ewnurzf

I wanted to use this image because when you think of semi trucks, you think of pollution. When I look at this picture, I think off the smell of fresh air pure serenity.  The ad company wanted you to feel that Mercedes-Benz trucks are environmental friendly. This will be appealing to some people that dislike semi-trucks.